<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>BrandB — Writing</title><description>Practical writing on SEO and GEO, AI-assisted content, social video and brand photography.</description><link>https://brandb.nl/</link><language>en</language><copyright>© 2026 BrandB</copyright><item><title>What Is GEO, and Why Does It Matter Now?</title><link>https://brandb.nl/blog/what-is-generative-engine-optimisation/</link><guid isPermaLink="true">https://brandb.nl/blog/what-is-generative-engine-optimisation/</guid><description>Generative engine optimisation is how you get cited by ChatGPT, Claude and Perplexity. Here is what actually changes compared with traditional SEO.</description><pubDate>Wed, 05 Aug 2026 00:00:00 GMT</pubDate><category>SEO &amp; GEO</category><category>GEO</category><category>SEO</category><category>AI search</category><category>structured data</category><author>BrandB</author></item></channel></rss>