Legal

AI Transparency Statement

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We use AI in our work, and we would rather explain exactly how than leave you to guess.

Our Commitment

Artificial Intelligence is transforming the way businesses create, communicate and grow.

At BrandB, we embrace AI as a powerful tool that enhances creativity, improves efficiency and enables new possibilities. At the same time, we believe technology should always be used responsibly, transparently and with respect for people, privacy and intellectual property.

This statement explains how we use AI within our services and the principles that guide our approach.

Our Philosophy

We see AI as an assistant — not as a replacement for human expertise.

The best results come from combining technology with strategic thinking, creativity and professional judgement.

Every project we deliver is driven by people, supported by AI.

How We Use AI

BrandB may use artificial intelligence to support services including:

  • Content writing
  • Research and analysis
  • Brainstorming and ideation
  • Graphic design concepts
  • AI-generated imagery
  • AI-assisted video production
  • Voice generation
  • Content optimisation
  • Workflow automation
  • Marketing support

The exact technologies used may change as the AI landscape evolves.

Human Oversight

AI never replaces professional responsibility.

Where professional judgement, creativity or factual accuracy is required, our work is reviewed by a human before it is delivered to a client.

We believe that human oversight remains essential for producing high-quality and trustworthy work.

Responsible AI

BrandB is committed to using AI responsibly.

This means we aim to:

  • use AI ethically;
  • minimise bias where reasonably possible;
  • verify important information before publication;
  • respect copyright and intellectual property;
  • protect confidential information;
  • remain transparent about the role of AI.

Data Protection

Protecting client information is one of our highest priorities.

When using AI tools, we take reasonable steps to minimise unnecessary sharing of confidential information.

Where appropriate, we prefer AI services that offer enhanced privacy protections, enterprise-grade security or contractual commitments regarding customer data.

AI-Generated Content

Some deliverables may contain content that has been generated or assisted by artificial intelligence.

Depending on the nature of the project, this may include:

  • written content;
  • illustrations;
  • marketing visuals;
  • concept artwork;
  • video;
  • voice generation;
  • creative concepts.

Unless otherwise agreed, all deliverables are reviewed by BrandB before being delivered to the client.

Accuracy

Although AI technologies continue to improve rapidly, they may occasionally produce inaccurate, incomplete or outdated information.

For this reason:

  • AI output should not automatically be considered factual.
  • Important information is reviewed before publication whenever reasonably possible.
  • Clients remain responsible for approving final deliverables before publication or distribution.

Intellectual Property

AI-generated content raises important questions regarding copyright and ownership.

BrandB respects applicable intellectual property laws and aims to use AI technologies responsibly.

Where third-party AI services are used, their licence terms may also apply.

Clients are encouraged to review deliverables before commercial use, particularly where legal certainty regarding ownership is essential.

Compliance with the European AI Act

BrandB supports the objectives of the European Artificial Intelligence Act (EU AI Act).

We strive to ensure that our AI-assisted services remain compliant with applicable European legislation.

BrandB does not knowingly develop or deploy AI systems that fall within prohibited AI practices as defined under the EU AI Act.

Where applicable, we will adapt our processes as legislation and regulatory guidance continue to evolve.

Transparency

Where AI has played a significant role in the creation of content, BrandB believes transparency builds trust.

Depending on the project, we may inform clients that AI has been used as part of the creative or production process.

Our goal is not to hide AI, but to use it responsibly in ways that benefit our clients.

Continuous Improvement

Artificial Intelligence evolves rapidly.

We continuously evaluate:

  • new AI models;
  • security improvements;
  • privacy standards;
  • creative capabilities;
  • legal developments;
  • ethical considerations.

This allows us to choose the most appropriate technologies for every project while maintaining high professional standards.

Our Principles

Everything we do with AI is guided by five simple principles.

Human First
Technology supports people — not the other way around.
Transparency
We are open about how AI contributes to our work.
Responsibility
We remain accountable for every project we deliver.
Privacy
Client information deserves careful protection.
Quality
AI helps us work smarter, but quality always comes before speed.

Looking Ahead

We believe AI will continue to reshape digital creativity, marketing and communication.

Rather than replacing human creativity, we see AI as a powerful partner that allows businesses to move faster, experiment more freely and focus on what matters most: creating meaningful value for their customers.

BrandB will continue investing in responsible AI practices while ensuring that technology always serves people — not the other way around.

Frequently Asked Questions

The questions clients ask most often about how AI features in the work we deliver. Every answer restates a commitment made above.

Does BrandB use AI to replace human work?

No. We see AI as an assistant, not a replacement for human expertise. Wherever professional judgement, creativity or factual accuracy is required, the work is reviewed by a person before it reaches a client. Every project we deliver is driven by people and supported by AI.

Will I be told if AI was used on my project?

Where AI has played a significant role in creating content, we may inform you as part of the creative or production process. Our goal is not to hide AI, but to use it responsibly in ways that benefit you.

Can AI-generated output contain mistakes?

Yes. AI can produce inaccurate, incomplete or outdated information. AI output should never automatically be treated as factual: important information is verified before publication wherever reasonably possible, and clients remain responsible for approving final deliverables before they are published or distributed.

Is our confidential information sent to AI tools?

We take reasonable steps to minimise unnecessary sharing of confidential information when using AI tools. Where appropriate we prefer services that offer enhanced privacy protections, enterprise-grade security or contractual commitments about how customer data is handled.

Who owns AI-assisted deliverables?

AI-generated content raises open questions about copyright and ownership. BrandB respects applicable intellectual property law, and where third-party AI services are used their licence terms may also apply. We encourage clients to review deliverables before commercial use, particularly where legal certainty about ownership is essential.

Does BrandB comply with the EU AI Act?

We support the objectives of the European Artificial Intelligence Act and work to keep our AI-assisted services compliant with applicable European legislation. We do not knowingly develop or deploy AI systems that fall within prohibited AI practices, and we adapt our processes as legislation and regulatory guidance evolve.

Contact

If you have any questions regarding our use of Artificial Intelligence or this AI Transparency Statement, please contact us.

BrandB hello@brandb.nl brandb.nl The Netherlands

Technology changes rapidly. Trust doesn't.

At BrandB, we believe the future belongs to businesses that combine innovation with responsibility. We use AI to help our clients work smarter, create faster and grow sustainably — while remaining transparent, accountable and committed to the highest professional standards.

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